TMR is an inbound agency in the technology sector with more than 15 years of experience in multiple marketing strategies and processes. Therefore, the IT lead generation is something we are very comfortable with. All this has led us to work with great clients, some of them like Google, Samsung or Dell Technologies, but we will talk more about it in the next sections of the article.
Hence, we are a reference as an IT Outsourcing Agency for the sector, promoting innovative solutions within the world of IT being as well an IT promoters agency. Therefore, we are an IT Outsourcing agency that provides demonstrable results in Spain and Portugal, with our logistics services for retail. Due to the complexity that this service represents, we also help our clients with the PoS (Point of Sale) activation. Therefore, we are at various stages of the sales process of our customers and customize our solutions in the best possible way.
It must be taken into account, that in logistics and technology, advances are incessant and the forces that influence them are very variable, such as demand. In retailing or retail, especially in the technology sector, it is very important to bet on retail training for technology sector. Also, in logistics, the retail logistics services need to have a training, both trainings are vital for any IT logistics company. Therefore, we will deepen in this article into the different strategies, customers and processes that we use at TMR-online.
TMR online and its creative account strategy
The creativity that represents our groundbreaking solutions thanks to our disruptive ideas, makes TMR an agency that believes in the ABM service. For this reason, we have large accounts or clients, some of them already mentioned above, on which we focus our resources so that their clients feel they are an essential part of them.
That is why all our clients have a singular potential and their needs are different, something that the consumer appreciates and invests in. This generates that the ROI and the strength of our IT Lead Generation process in TMR are more than satisfactory for all our clients.
From the above, you can see that there are multiple advantages to implementing an account strategy or ABM Service. However, we will detail them even more in the following lines:
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Increased customer satisfaction
Customers are happier and more pleased with the marketing strategy when they see how an IT promoters agency demonstrates its value clearly and accurately. It also shows customers how your services are presented as quality products by giving them the option to influence the end-consumer’s decision process.
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Accelerating the sales cycle
Because we focus on the final stages of the buying journey, we shorten the sales cycle and get to conversion sooner. However, we do not forget to be a technology telemarketing agency in the industry and thus, invest in the IT lead generation under a technological perspective. By doing so, we create end-consumer engagement with our technology clients, and we see the results in our success stories.
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Long-term strategy
With the ABM service, we work on long-term customer relationships so that we can have the highest possible value accounts. Together with our IT promoters agency services and its online and hybrid events and interactive content creation, we drive engagement.
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Accurate ROI measurement
In this way, you can determine which customers, sectors and markets generate the highest return, in order to strengthen or redefine your strategy. It is a crucial task for decision making in the world of technology marketing and that is why, being an IT outsourcing agency in the IT sector, we are specialized in carrying it out.
Inbound strategy in the technology sector
At TMR-online, we look for our clients to generate awareness through content in social media, blogs, different websites and media in general. As a result, awareness translates into traffic to educate and build the brand in the minds of consumers. This is meant to demonstrate leadership within their markets, in this case the technology sector, as well as a clear and positive exchange of opinions.
Because TMR-online is also a Technology Inbound Agency, it seeks to have a quality IT Lead Generation process. It is for this reason that the content generated by TMR-online as an IT promoters agency seeks to create specific content for each client so that the final consumer goes through all the content of the funnel or conversion funnel.
In fact, this funnel has different stages in which we try to capture the consumer’s attention and make them come to us instead of the opposite. These stages are the following:
- Landing and TOFU (Top Of the FUnnel)
At this stage, we have the first contact with the client with landing pages and contact forms of any kind.
After this first contact and lead generation, our client can see all the content that we create in broad terms. As we are a technology telemarketing agency, we know the tactics and steps to collect leads that will be of use in the next steps of the funnel or conversion funnel.
Therefore, here we do not analyze the leads, we only create and collect them. On the other hand, research must be done to identify which customers should be treated in the next part of the funnel.
- MOFU (Middle Of the Funnel)
In this section, the next step is to create potential customers and the leads are processed. To this end, we seek to use the tools of webinars, samples, surveys, labs, etc. Therefore, the interaction with the leads is key at this point in order to work on them and convert them into potential customers.
This section focuses on the customer’s decision making. Therefore, you must provide them with all the information they need in an attractive way so that in the next part of the journey they will opt for the purchase.
- BOFU (Bottom Of the Funnel)
It is at this point that the conversion, that is, the sale, is sought. For this, thanks to the IT Lead generation, we are looking for the PoS (Point of Sale) activation.
For this activation, we use tools such as e-learning, success stories, demonstrations, promotions or customer testimonials. In this part of the funnel, we want the customer to take the action of buying and for our customers to obtain a high ROI.
Technological retail and all its features
Many of TMR online’s clients, such as Arrow, Salesforce or Wacom, in addition to those previously mentioned, have a business system focused on technology retail.
For this reason, in TMR online we help them to develop their logistics services for retail with all the aforementioned services in addition to branded content and channel along with incentive programs. With these techniques, we strive to differentiate our clients from the competition and, at the same time, accelerate IT lead generation.
Since there are multiple types of interactive content, from surveys, ebooks or videos and moreover, there are also various channel and incentive programs, TMR online is here to help. For this reason, we strongly believe that having retail training for technology sector is a must for our clients. That is why with one of our most recent big success stories, in specific with Cricut, we put this philosophy to test.
With Cricut, a relatively young company that had just landed in Spain, we were looking to generate awareness of their products and services. With this main objective in mind, we implemented POP (Point of Purchase (PoS) furniture in their most important stores and provided customized training to each center with live product demo sessions. As a result, we achieved great values in different level metrics. Also, we were able to add the PoS activation and the implementation of the retail training for technology sector. You can learn more about this case here.
TMR online: overview with its clients and references
We have already given a glimpse of what we are and what we do here at TMR online. We have a website updated to the latest trends in the technology sector and every day we are expanding our services in the portfolio.
We also have a team with experience in all stages of the technology retail sector, from manufacturing through distribution to sales. Therefore, the knowledge in the use of technologies and development platforms is vast. Furthermore, in TMR online we adapt to our customers and create in house platforms with Frontend and Backend, customizable to suit their needs.
Nowadays, we see countless news about how technology is taking giant steps forward. That is why being updated with the services that enhance and optimize business operations is key. From ABM service to retail training for technology sector, including inbound marketing, we see a transformation in the technological sector. For that reason, the way or manner in which technology companies operate and reach their audience varies and depends on many factors.
The IT lead generation and conversion begin to be more difficult but at TMR online, we manage. We are here to keep your company in a leading position in the market thanks to all our tools. So now you know, TMR online is your 360 growth partner without any doubt, contact us now and let’s get started!